Covell Financial

Trust is the most important component of the advisor/client relationship.

A study conducted earlier this year by LIMRA researchers revealed some really interesting dynamics in the client-advisor relationship.

What really stood out was the weight “trust” has with clients. One question in particular stood out in the study.

What is the most valued attribute you have when selecting an advisor? (The study allowed for more than one response.)

•Trust (47 percent)
•Willingness to educate (39 percent)
•Experience in business (37 percent)
•Listened to me (34 percent)
•Worked with recognized firm (32 percent)
•Respectful of me (28 percent)
•Good track record (28 percent)

With clients focusing on trust, the study then asked that they define it. Respondents did so with three key terms:

1.Integrity
2.Dependability
3.Competence

With 32 years of experience in estate and financial planning, we at Covell Financial have always emphasized trust as a key component of our relationship with each client.