Covell Financial

I hear this all the time: "I'm staying in the market because it is only paper losses if I don't sell."

When someone says it's only paper loss, I will stop them and remind them of the years of effort and sacrifice it took them to get that account where it was and even congratulate them on doing a great job staying the course over all those years when it would have been easier to do otherwise. Now they find themselves with 20 percent to 40 percent less in their accounts and want me to believe it is okay, that it's only paper loss. Who are they trying to convince? I don't know who coined that phrase, but it is an insult to the time, effort and sacrifices it took to earn and save that money in the first place. I ask my clients "How long will you have to wait until that money comes back?"

Time is a precious gift we have been given. One day at a time, with no promise of tomorrow. This is when people realize that it is not only a paper loss; it's a loss of precious time. Once time is gone, it's gone forever, never to be replaced. So, you don't have a paper loss, you have just lost 8 years, the time it took you to earn that money and you will never get those 8 years back. How much more time do you have to waste waiting for it to return?

At Covell Financial we have investments that are guaranteed not to lose money and are further guaranteed to make money at a steady and predictable rate. Please call us for more information.